Welcome to our career site
Our journey
Company founded
Before becoming a tech-startup Heartspace was founded as a PR agency that specialized in sustainability and communication. We held a holistic perspective on sustainability, thoroughly understanding not only its environmental aspects, but also its social and financial dimensions.
Our mission was – and is still – to assist in creating publicity, influencing decisions, and motivating others to share your message. With our assistance, our clients can strengthen their brand, cultivate a more appealing workplace, and build a reputation as responsible experts in their field.
Our work has always exclusively been with organizations that demonstrated courage in assuming responsibility and contributing to a more sustainable society and we have actively said no to partnerships with companies that hurt the planet or its inhabitants.
Raised 4,5 million SEK in angel funding
We were early adopters of generative AI and during 2022 we started to build our own solutions. Since our mission is to democratize access to PR services, we built the first version of our platform and tested it with some of our clients with impressive results. In November, we raised 4,5 million SEK and started building the next version of the platform. When parts of the world woke up to the AI revolution in December, we were already testing, building, and creating real traction. Our expertise in the field has made us sought after as panelists and commentators, but our focus has always been on building an excellent product.
Norrsken
We moved to the Swedish Impact tech-hub Norrsken where we are part of a vibrant community of impact companies.
Next steps
Heartspace has launched and started to onboard users from our applicants. At the same time as we are continuing to enable awesome AI-driven PR-campaigns we are developing as a start-up moving toward scalability and the impact we want to create in the world. Our background as a PR agency gives us the network and the knowledge in how to build a platform that really adapts to the needs within our niche. Would you like to be part of that journey?
Heartspace in numbers
published articles in high profile earned media coverage during Heartspace initial trials with a small selection of alfa-testing users
During the first year of the platform Heartspace users have reached tens of millions of people in both regional, national and international outlets
Heartspace raised 4,5 million SEK before the release of chat-GPT and is a "pre-hype" AI-company.
Meet our users, Leo Sjökvist
"Heartspace tools have been instrumental in our journey, enabling us to rise above the noise and amplify our message."
Meet our users, Jessica Löfström
“By using Heartspace AI-tools for customized versions and smart mailings, we got published in close to 60 publications in just one single activity.”
Meet our users, Pål Carlsson
"Utilizing Heartspace’s tools for AI-driven media-outreach, we have successfully managed to more than double our opening rate and get significantly better coverage in earned media."
Our team
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Sohrab Fadai has a well-rounded background which includes five years as the regional director for Entrepreneurs in Dalarna, a PR consultant with Westander, an analyst at Sweden Research, and Chairman of the Young Entrepreneurs of Sweden. He has experience with strategy and leadership from his work on governmentally appointed boards. His educational background includes a bachelor's degree in rhetoric from Uppsala University. Since 2021 Sohrab has studied generative AI and is a self-taught developer.
Sohrab Fadai
Founder, CTO and CO-CEO
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Nirvana has extensive experience working with issues related to the connection between entrepreneurship and the education system. She is adept at producing concepts, strategies, and content for social media. Initially, she is a photographer and has had exhibitions in museums and assignments for companies and organizations over a decade. Nirvana has also worked at Dalarna Science Park for five years, where she, among other things, led projects focused on collaboration between the education system and the business sector.
Nirvana Gharni
Founder, CO-CEO & CMO
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Andreas Janland is a full-stack developer and a digital designer. His background in both web development and communications puts him in a great position to help any business create digital products. Andreas has done great work for some of Swedens finest ad agencies on digital projects of all shapes and sizes and is responsible for the development of the user experience in our product.
Andreas Janland
Full-stack developer and digital designer
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Mattias Areskog has a rich background from renowned outlets such as Svenska Dagbladet, Dagens Nyheter, and TT. Mattias served as Greenpeace's communications and press officer and worked with advocacy and press relations in climate, environment, and sustainability at the PR agency Westander. He also has experience as a communicator at the Swedish governmental level. Mattias has graduated from the Stockholm School of Journalism. He freelances for Heartspace on a regular basis since 2022.
Mattias Areskog
PR expert and journalist
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Jenny Asp is an ace at producing and scrutinizing texts. She is one of the regular language reviewers on several of Heartspace's projects and is exceptionally meticulous, with a keen eye for details. Regarding text production, her focus is on plain language and creating content that is intriguing, easy to comprehend, and offers value to the reader. Jenny holds a Master's in Swedish from Uppsala University. She has freelanced for Heartspace on a recurring basis since 2021.
Jenny asp
Copywriter and proofreader
Workplace & Culture
As an early-stage startup, Heartspace offers a unique opportunity for you to be there from the beginning and play a pivotal role in shaping our platform. We believe in the power of collaboration, creativity, and dedication to drive our success. By joining us now, you can contribute your expertise, ideas, and enthusiasm as we navigate uncharted territories together. You will also be part of a vibrant community of impact start-ups at Norrsken. One of the strongest start-up ecosystems and hubs in the world.
Stockholm
About Heartspace
About us and the opportunity
Heartspace is an AI-powered PR-platform dedicated to fostering and nurturing a positive media climate that values empathy, understanding, and constructive dialogue. Our mission is to empower and amplify the voices of those who strive to positively impact our world, helping them reach the hearts and minds of a global audience. Do you want to be part of a growing organization where you can make a real difference? Then we have a unique opportunity for you at Heartspace!
We are at the forefront of technical development in our industry, but this is just the beginning, and we have big plans for our platform and what it can do for the world. As Heartspace grows we aim to have both employed co-workers and freelancing consultants. So, feel free to connect with us if our mission speaks to you, regardless if you are not looking for a full-time employment or not.